How Agencies and Brands Track Product Mentions in Video Content
Sponsored content only works if everyone knows what actually happened in the video.
Agencies and advertisers need clear answers:
- Was the product mentioned?
- When did the mention occur?
- How often was it referenced?
- Were forbidden terms used?
Manually reviewing videos to answer these questions is slow and unreliable.
The verification problem in sponsored content
Modern campaigns involve dozens of creators and hundreds of videos.
Brands often rely on trust or manual spot checks — both of which break down at scale.
Without automated verification, mistakes go unnoticed and brand guidelines are violated too late.
Audio-based product tracking
CutCue analyzes the spoken content of videos to detect:
- Product names
- Brand mentions
- Campaign-specific keywords
Each occurrence is logged as a marker with an exact timestamp.
This allows agencies and advertisers to instantly see:
- When a product was mentioned
- How frequently it appeared
- In which context it was used
Custom highlighters for brand safety
Brands can define custom highlighters — words or phrases they explicitly do not want used.
CutCue automatically flags these occurrences during analysis.
This enables fast intervention:
- Editors can adjust content before publication
- Agencies can give precise feedback
- Advertisers retain control without micromanagement
Why this matters
Clear tracking builds trust between creators, agencies, and brands.
Campaigns become measurable, transparent, and enforceable — without increasing review workload.
Summary
Audio-based analysis turns sponsored video content into verifiable data.
CutCue helps agencies and brands track product mentions accurately and maintain brand safety at scale.